My artistic journey began at age 6, not in a classroom, but in my father’s photography studio in Damascus, where the world transformed before my eyes through the lens of creativity. By 13, I was immersed in photography, learning to master film’s limitations, capturing moments, restoring historical images, and perfecting my craft in the darkroom.
As my passion grew, I ventured into design, blending photography with digital art. A breakthrough came with my first stop-motion film, sparking a deeper love for storytelling through motion. Amid Syria’s turmoil, I created my first silent short film, capturing the silence of loss. This marked the beginning of my filmmaking journey, mastering editing software and diving into cinematic techniques.
My artistry evolved into motion graphics, animation, and 3D modeling, using animation for both creative expression and humanitarian causes. Working on campaigns like the Dammeh winter drive for Syrian refugees in Lebanon, I blended art with empathy to create powerful visuals.
In 2019, I moved to Canada and joined Groundtruth, creating 3D animations for their products. This experience deepened my skills in product visualization and opened new creative doors.
With over 12 years of experience in commercial, artistic, and humanitarian projects, I’ve learned that visual storytelling isn’t about the tools, it’s about vision. My goal is simple, is to transform ideas into visual narratives that speak loud, bringing every frame to life with passion and purpose.
Every project is an opportunity to push boundaries and create something extraordinary. So let’s make it happen.
Crew
Although I don’t have a permanent crew, I believe in building a team of creative experts tailored to the needs of each project. Every venture I take on demands a unique combination of skills, and for that, I collaborate with talented professionals who complement my strengths and bring additional vision and expertise.
Philosophy
Every frame tells a story, and every story deserves to be told with heart and purpose. Art is about connection, it speaks to emotions, sparks curiosity, and fuels imagination. Through my work, I aim to create more than just visuals; I want to ignite dialogue and empathy.
Innovation isn’t about using the latest trends or tools, it’s about pushing boundaries to tell a story in the most impactful way. Whether it’s a photo, an animation, or a film, I approach each project as a chance to turn ideas into something meaningful and memorable.
At the core, art isn’t just about looking good; it’s about making people feel. The right visual has the power to spark change, break barriers, and connect us all.
Services
I offer a variety of creative services, including:
Creative Direction: Defining visual identity and creating cohesive, engaging content.
Filmmaking & Video Production: Full-service direction, cinematography, and editing.
Photography: Commercial and artistic photography with expert colour correction and restoration.
Motion Graphics & Animation: 2D/3D animation and motion graphics that bring ideas to life.
Video Editing: Professional editing using DaVinci Resolve, Premiere Pro, and After Effects.